The city of El Dorado Hills has been a client of Recyclebank's for a number of years. What began as a simple recycling rewards program has evolved into a more dynamic resident behavior change program, and we created a number of marketing materials to help promote all of the new program changes.
As part of our program refresh for El Dorado Hills, we updated the wide range of rewards we offer for participating residents. To help reengage the community, we wanted to launch a rewards-focused campaign focusing on the updated features and benefit of the program.
Used in community newsletters and other publications, this ad unit was used to help promote the new iteration of Recyclebank to talk both about the new features of the program and the benefits for participating in it.
Mailed to residents and handed out by our event marketing team in the community, this printed piece helps promote the new rewards offered to participating members in El Dorado Hills.
Promoting the range of new rewards we are offering to El Dorado Hills residents, this unit was geotargeted to Facebook users in the area to reengage members who might not have used the program for a while and to also reach new members as well.