In collaboration with the Philadelphia Streets Department and the Office of Sustainability, I oversaw the rebranding and relaunch of Recyclebank’s customized program for the City of Philadelphia. The new Philacycle brand was designed to support the city’s new Zero Waste goals, and to inspire and incentivize participation from a greater number of residents.

Recyclebank - Philadelphia - Zero Waste Campaign 2.jpg
Recyclebank - Philadelphia - Zero Waste Campaign.jpg
Recyclebank - Philadelphia - Volunteer Landing Page.jpg
v2 - Recycling Handout.jpg