EMPLOYMENT

Co-Founder & General Manager / Hot Plate Brewing Co. / Pittsfield, MA / October 2022 - Present

Responsible for front of house, marketing, brand, and partnerships. Collaborate with local small business community, non-profit organizations, and municipal government. Manage team of part-time employees and freelance help.

Director of Municipal Sales / Recycle Track Systems / Remote / October 2021 - October 2022

Liaise with general counsel and internal stakeholders to establish and oversee our ESG standards and practices. Collaborate with governmental clients and partners to advance sustainable and social good initiatives and programs. Manage our municipal pipeline and oversee our bid responses for strategically important cities, counties, and regions.

Product Manager / Recycle Track Systems / New York, NY / October 2019 - October 2021

Lead the design and implementation of systems and products that maximize the program’s impact by translating business needs into requirement specifications. Manage the short and long-term roadmap for products’ features, pricing, and revenue. Work closely with key internal partners, including software engineers, data science, and sales to strategically guide prioritization and product development. Solicit ideas and feedback, gather product requirements, write specs, craft wireframes, and coordinate cross-functional work efforts.

Creative Director / Recyclebank / New York, NY / April 2013 - October 2019

Create and maintain brand guidelines to ensure consistent, quality work being published on a daily basis. Create customized multichannel marketing campaigns for municipal clients and national brands, leveraging our data-driven marketing platform. Oversee the development and execution of all communications for B2B partners, ranging from sales materials to client presentations and quarterly reporting decks. Act as liason between marketing, data & analytics, client services, and business development teams.

Copywriter / Brooks Brothers / New York, NY / February 2011 - April 2013

Conceptualize, write and implement copy for all printed marketing materials and the execution of 360 marketing campaigns. Coordinate with art directors, project managers and merchants to develop marketing materials such as catalogs, hangtags, booklets, signage and other materials. Develop and execute consistent brand voice over a variety of printed pieces. Work alongside store managers and customer retention specialists to craft client letters promoting in-store events, store openings, the arrival of new collections and more. Act as a liaison between the print marketing and digital marketing departments by partnering with content managers, web copywriters, art directors and graphic designers. Partner with third-party vendors to create and/or customize the message of a range of marketing materials. 

Copywriter / Macys.com / New York, NY / July 2007- January 2011                                 

Write copy for online marketing and social media pertaining to tailored clothing, casual sportswear, young men’s and men’s shoes divisions. Partner with graphic designers, marketing associates and merchants to develop strategies, content and implementation of digital marketing pieces such as email blasts, landing pages, banner ads, SEO articles, micro-sites and more.  Write product copy for various men’s divisions and oversee the production of product copy for freelance copywriters.  Work with vendors and in-store marketing associates to deliver uniform and brand-right online advertisements and emails. Implement and manage SEO-optimized copy. Overhaul voice and customer targeting based on seasonal objectives and shifts in consumer shopping patterns.

Copywriter / Outdoor Channel / Temecula, CA / November 2005 – July 2007                            

Writing copy for trade and consumer advertising in a variety of print, radio and online media. Responsible for developing both the creative materials and strategic plan for integrated sponsorships.  Work closely with program producers and hosts to create program-specific advertising.  Act as a liaison between programming, research, ad sales and marketing department to match the goals of mainstream and endemic advertisers with all the network’s televised and online properties.  

HONORS AND ACHIEVEMENTS

First Prize, Association of Italian Canadian Writer’s Short Story Contest / June 2010                                        

Gold Winner, CTAM MARK Award “For Those Who Can’t Wait” Network Campaign / July 2007                                  

The College of Liberal Arts Scholarship / Fall 2004                                                                                              

Penn State Private Source Scholarship / Spring 2004

EDUCATION 

M.A. English / Brooklyn College, The City University of New York / Brooklyn, NY / 2008 - 2010                                                                                                                    

B.A. English / The Pennsylvania State University / University Park, PA / 2001 - 2004