In partnership with the Disney Sustainable Packaging Institute, we developed a multichannel educational campaign designed to teach families around the country about the value of consuming and disposing of materials in a smarter way.
Over the course of the three-month campaign, we rotated through a number of social media ads targeting Gen-X and Millennial mothers. This one kicked off the campaign with the iconic image of Mickey Mouse to catch people's attention.
This landing page housed all of the interactive educational features and sponsored content used throughout the campaign. All of the stories focused on a different part of becoming more sustainable consumers, and the emphasis was always placed on how it helped make a difference for the next generation.
Kicking off this cobranded campaign, this email was sent to all of our members across the country. The campaign itself ran for three months, and each month featured a series of new posts focusing a different aspect of sustainable living.
Deployed on both Recyclebank.com and some of Disney's owned channels, this digital ad helped promote the campaign to a broader audience of families around the country, with a special focus on reaching millennial mothers.
Over the course of the three-month campaign, we rotated through a number of social media ads targeting Gen-X and Millennial mothers. This one kicked off the campaign with the iconic image of Mickey Mouse to catch people's attention.
Over the course of the three-month campaign, we rotated through a number of social media ads targeting Gen-X and Millennial mothers. This one kicked off the campaign with the iconic image of Mickey Mouse to catch people's attention.