Creative Director / Recyclebank / New York, NY / April 2013 - Present
Create and maintain brand guidelines to ensure consistent, quality work being published on a daily basis. Create customized multichannel marketing campaigns for municipal clients and national brands, leveraging our data-driven marketing platform. Oversee the development and execution of all communications for B2B partners, ranging from sales materials to client presentations and quarterly reporting decks. Act as liason between marketing, data & analytics, client services, and business development teams.
Copywriter / Brooks Brothers / New York, NY / February 2011 - April 2013
Conceptualize, write and implement copy for all printed marketing materials and the execution of 360 marketing campaigns. Coordinate with art directors, project managers and merchants to develop marketing materials such as catalogs, hangtags, booklets, signage and other materials. Develop and execute consistent brand voice over a variety of printed pieces. Work alongside store managers and customer retention specialists to craft client letters promoting in-store events, store openings, the arrival of new collections and more. Act as a liaison between the print marketing and digital marketing departments by partnering with content managers, web copywriters, art directors and graphic designers. Partner with third-party vendors to create and/or customize the message of a range of marketing materials.
Copywriter / Macys.com / New York, NY / July 2007- January 2011
Write copy for online marketing and social media pertaining to tailored clothing, casual sportswear, young men’s and men’s shoes divisions. Partner with graphic designers, marketing associates and merchants to develop strategies, content and implementation of digital marketing pieces such as email blasts, landing pages, banner ads, SEO articles, micro-sites and more. Write product copy for various men’s divisions and oversee the production of product copy for freelance copywriters. Work with vendors and in-store marketing associates to deliver uniform and brand-right online advertisements and emails. Implement and manage SEO-optimized copy. Overhaul voice and customer targeting based on seasonal objectives and shifts in consumer shopping patterns.
Copywriter / Outdoor Channel / Temecula, CA / November 2005 – July 2007
Writing copy for trade and consumer advertising in a variety of print, radio and online media. Responsible for developing both the creative materials and strategic plan for integrated sponsorships. Work closely with program producers and hosts to create program-specific advertising. Act as a liaison between programming, research, ad sales and marketing department to match the goals of mainstream and endemic advertisers with all the network’s televised and online properties.
"United Parcels" JMWW / April 2018
"A New and Impassable Frontier: Italo Svevo and the Struggle for National Identity in Zeno's Conscience" L'Italia allo specchio: Linguaggi e identità italiane nel mondo / Spring 2015
“Growth” Writing Our Way Home, Guernica Editions / Spring 2013
"Penn State Football: Not Too Big to Fail" Construction Magazine / Fall 2012
“Long Ways to Go: Sterling A. Brown, Diane Di Prima, and the Specter of the American South” American Italian Historical Association Conference Proceedings / Fall 2012
“Promises,” “The Neighbors” and “Two-Point Turn” Connotation Press / July 2012
“My Father’s Life” Paterson Literary Review #40 / Spring 2012
"Boys in Blue" KGB Bar & Lit Journal / March 2012
“Prestidigitation” Subtle Fiction / June 2011
“Immigrants” and “Real Italian Ice.” VIA: Voices in Italian Americana. Vol. 21, No. 2 / Fall 2010
“The Rightness of Whiteness: Re-Examining the Ideology of Assimilation in Mario Puzo’s The Godfather” in Florida English / Fall 2010
“Cadenza” in Italian Americana: Songs of Affection / Summer 2010
“I Have No Use for Corkscrews and Sommeliers” in Common Line Magazine / Fall 2009
“Striking Gold: The Story of The Outdoor Channel,” in Outdoor Channel Magazine / January 2007
“Play Up Your Breakdown” in Kalliope: Penn State Literary Magazine / Spring 2005
HONORS AND ACHIEVEMENTS
First Prize, Association of Italian Canadian Writer’s Short Story Contest / June 2010
Gold Winner, CTAM MARK Award “For Those Who Can’t Wait” Network Campaign / July 2007
The College of Liberal Arts Scholarship / Fall 2004
Penn State Private Source Scholarship / Spring 2004
M.A. English / Brooklyn College, The City University of New York / Brooklyn, NY / 2008 - 2010
B.A. English / The Pennsylvania State University / University Park, PA / 2001 - 2004